The PepsiCo Corporation announced that they’re releasing a frozen beverage under the Mountain Dew brand. This beloved soda beverage will come in a chilled and frozen form at local cinemas under the Regal Theatres brand. Named the Mountain Dew Freeze, it’ll be offered at five hundred locations in the United States of America. This announcement follows after Regal Theatres received backlash against their lack of beverage products for consumers. In addition to the report of Mountain Dew Freeze, it was also confirmed that all 2020 versions of the soda beverage would be provided on location as well.
It was also confirmed that Regal Theatres and the PepsiCo Corporation are creating new flavours that’ll be exclusive to these cinemas. It’s anticipated that the new flavours will launch by the second quarter. Mountain Dew now competes against two other frozen sofas, the Baja Blast Freeze from Taco Bell and Merry Mash-Up Slurpee from 7-Eleven. It’ll be interesting to see which of these exclusive frozen beverages perform best in the American market.
The Fanta Snack Pack
The Coca-Cola Companies subsidiary, Fanta Beverage Corp, has partnered with Conagra Brands for a new product in the United States. Conagra owns the Snack Pack brand, with the two companies coming together to develop the “Snack Pack Fanta Gels”. Consumers can purchase three flavours from local retailers or Amazon. Those include Pineapple, Orange and Grape. Taste profiles are similar to the soft drinks offered by Fanta.
Conagra believes that every cup has a delicious fruity flavour that will consume taste buds. Their marketing the Fanta Snack Pack as the perfect treat to take anywhere you want. Extraordinary flavours have been the norm with the Fanta brand, which will bring new consumers over to Snack Pack, who typically offer Chocolate and Vanilla. Before both companies confirmed this announcement, several weeks of testing was undergone. Numerous recipes were tested with focus groups, allowing for Coca-Cola and Conagra to determine the best flavour profiles. Those wanting to purchase these new delicious treats can buy six-packs of 3.25ox cups for $2.80.
Fanta on Halloween
The Fanta Beverage Corporation has provided consumers with uniquely designed products in the past. Last year they released “Fanta Dark Orange” in September 2019. It was available until October 31st and was themed around the Halloween festivities. Its flavour profile was a mixture of Coca-Cola and Fanta Orange, with people either loving it or hating it. We anticipate the same reaction to the Fanta Snack Pack.